Saturday 17 October 2009

Bidding 2016

The bidding process for the 2016 Summer Olympic Games was officially launched on May 16, 2007. The first step for each city was to submit an initial application to the International Olympic Committee (IOC) by September 13, 2007, confirming their intention to bid. Completed official bid files, containing answers to a 25-question IOC form, were to be submitted by each applicant city by January 14, 2008. Four candidate cities were chosen for the shortlist on June 4, 2008: Chicago, Madrid, Rio de Janeiro, and Tokyo (which hosted the 1964 Summer Olympics).

The IOC did not promote Doha to the Candidature phase, despite scoring higher than selected candidate city Rio de Janeiro due to their intent of hosting the Olympics in October, outside of the IOC's sporting calendar. Prague and Baku also failed to make the cut.
Nawal El Moutawakel of Morocco headed the 10 member Evaluation Commission, having also chaired the evaluation commission for the 2012 Summer Olympics bids.

The commission made on-site inspections in the second quarter of 2009. They issued a comprehensive technical appraisal for IOC members on September 2, one month before elections.

The final selection was made by the 115 voting members of the IOC membership on October 2, 2009, in Copenhagen, Denmark.
There are many restrictions barring the bidding cities from communicating with or influencing directly the 115 voting members. Cities can't invite any IOC members to visit them and they can't send them anything that can be construed as a gift. However, bidding cities invest large sums in their PR and media programs in an attempt to indirectly influence the IOC members by garnering domestic support, support from sports media and general international media. Jon Tibbs, a consultant on the Tokyo bid, was recently quoted as saying “Ultimately, you are communicating with just 115 people and each one has influencers and pressure groups but you are still speaking to no more than about 1,500 people, perhaps 5,000 in the broadest sense. It is not just about getting ads out there but it is about a targeted and very carefully planned campaign.


The final voting was held on October 2, 2009, in Copenhagen with Chicago and Rio de Janeiro perceived as favorites to land the games. Chicago and Tokyo were eliminated after the first and second rounds of voting, respectively, while Rio de Janeiro took a significant lead over Madrid heading into the final round.

The lead held and Rio de Janeiro was announced as host, becoming the first city in South America to host an Olympic games. Rejoicing Brazilians coined the phrase "Yes, we créu" (a play on U.S. President
Barack Obama's 2008 campaign slogan) to celebrate the win.

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